Sajjangarh Biological Park – Brand Identity Design

Sajjangarh Biological Park, located in the Aravalli hills of Udaipur, is a unique space where wildlife, landscape, and heritage coexist. The goal of this project was to create a visual identity that reflects these real characteristics of the location.

The concept is inspired by the historical presence of leopards in the region, the movement of migratory birds across the hills, and the scenic sunrise and sunset views. These elements were translated into a unified visual system.

The leopard acts as the primary symbol of wildlife, while the fort silhouette connects the identity to Sajjangarh’s heritage. The sun represents the viewing experience, and subtle supporting elements reflect the natural ecosystem.

The result is a location-driven identity that represents Sajjangarh as more than a park — a complete natural and cultural experience.